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Contact: Chris Crabb----------- -
Campbell Productions & PR
503/274-0019
chrisc@teleport.com

Reed ProductionsTeams Up With Famed Broadway Designer Riccardo Hernandez On Two Opera Productions

PORTLAND, Ore. - Oct. 25, 2000 - R.A. Reed Productions, a Portland-based scenic company, recently collaborated with famed Broadway designer Riccardo Hernandez on two lavish productions for the opera world: Georges Bizet's "Carmen" and Gioachino Rossini's "Cenerentola."

"Carmen," a co-production of Opera Pacific, Houston Grand Opera and Michigan Opera Theatre, debuted at the Brown Theater, Wortham Theater Center on Oct. 20 and continues through Nov. 11.

To achieve Hernandez's design vision for the beloved classic, Reed Productions built a set that was saturated with color and warmth. The scene shop created a raked deck, three column and header units, and an upstage picture frame. A red upstage scrim of a bullfighter and a bull, painted by lead artist Michelle DeMelo, was the showstopper; the audience has applauded each time the curtain has risen on the scene.

The Los Angeles Opera's production of "Le Cenerentola" ran to critical acclaim at the Dorothy Chandler Pavilion Sept. 8 through 24. The set for the age-old Cinderella story, also designed by Hernandez and built by Reed Productions, consisted of two main units: the Don Magnifico unit and the Palace unit. Don Magnifico was a traditional forced perspective unit with an antique-like Italian stucco treatment. The Palace unit presented the biggest challenge with two 30' x 30' satin tufted curved walls on either side of a very ornate center doorway and columns.

"Hernandez wanted a seamless look and insisted it be one piece," explained project manager Bob Zavada. "Our lead artist Michelle DeMelo rose to the challenge, sewing two large pieces that fit the curved wall like a glove. Michelle's rendering on scrim ofthe winter scene finished off the set beautifully."

"Carmen" is the second opera set Reed Productions has built for Opera Pacific; the company constructed the set for "Die Fledermous" in 1983. "Le Cenerentola" is the seventh production built for the Los Angeles Opera (formerly Los Angeles Music Center Opera).

Reed Productions is an industry leader in theatrical staging and scenery. The company is located at 955 N. Columbia Blvd., Building A. For more information call 503/735-0003 or visit www.reed-usa.com.

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